Tag | testing
Don’t Fall Into the Trap of A/B Testing Minutiae
Jul 7th, 2010No Comments
Posted by randfish Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is powerful stuff. The process by which we hypothesize, design, create and run testing, however, is fraught with peril. And, one of the least obvious, but most insiduous potential pitfalls is actually what we choose to test . Visualizing
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