Tag | evernote
Evernote Launches Trunk, A Showcase Of Evernote-Enabled Products
Today at a special event in San Francisco, Evernote CEO Phil Libin unveiled Trunk, a new showcase of products, services, and hardware devices that have integrated Evernote. The idea is to help users enchance their Evernote experience with features they may want but that Evernote doesn’t offer by default, like Voice Transcription (via services like Dial2Do, pliq.me, and QuickTate), PDF annotation, and business card scanning. Libin says that at launch there are over 100 items available to users; some are brand new, and others have featured Evernote for a while. The Trunk breaks up these integrations by category, including mobile (iPhone, Android, etc), hardware, and web service-based apps. One focus for the Trunk is to help your memories “bridge to the social web”. Libin says that historically, Evernote has been inherently anti-social, but that in some cases you may want to remember elements from social applications. To address that, Seesmic took the stage to detail a feature that allows users to send items from their streams to their Evernote accounts, creating so-called “social memories”. In the future Libin says there will be “a lot more functionality” to the Trunk (it’s clear that Evernote is looking to become a platform for memory services and programs). One area Evernote is excited is games — memory and braintraining games are in the works. And he says there are plenty of new upcoming hardware and software implementations as well. In terms of monetization, Libin says many of the apps and services in the Trunk are free. In the future there will be “in-trunk commerce” where you can click a button to add certain functionality for Evernote (and pay the third party developer). There will be an affiliate program and an integrated rev-share program as well. Monetization features will be coming this winter. CrunchBase Information Evernote Information provided by CrunchBase
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Evernote Launches Trunk, A Showcase Of Evernote-Enabled Products
Evernote Opens Office In Tokyo, Adds Japanese Character Recognition
Apparently information capturing and management startup Evernote is seeing quite some early success in Japan only three months after the release of its Japanese-language version. Already, Japan is its second largest market after the United States, Evernote says, representing nearly 15 percent of the service’s daily traffic. Furthermore, over 50,000 books about Evernote in Japanese have already gone over the counter. This popularity is in part due to a number of partnerships with leading Japanese tech companies like Sony, Canon, Fujitsu and more, the company says. And Evernote is keen on capitalizing on the current momentum it is enjoying in Japan. Much like Twitter did early on, Evernote is going to focus a considerable amount of resources on growing its business in Japan. The company is today announcing that it has formed a wholly-owned Japanese subsidiary, Evernote Japan, and opening an office in Tokyo. In addition, Evernote is also announcing that its image recognition technology now supports Japanese characters. The objective of the new company is to better serve Evernote’s rapidly growing user-base and its local technology and developer partners in Japan. The Tokyo office will have a full-time local staff focused on support, marketing, community engagement, and product development, we’re told. The subsidiary will be headed by Takeshi Nakajima, vice president of Japanese Operations. Prior to joining Evernote, Nakajima had a management role within the VAIO Business Group at Sony. Evernote Japan has also appointed Hitoshi Hokamura, a veteran of the Japanese IT industry, Silicon Valley entrepreneur and former marketing director of Apple Japan, as chairman of the Japan subsidiary. Coinciding with the launch of the new company, Evernote is also announcing that its image recognition technology now supports Japanese characters. As from today, new images added to Evernote containing printed Japanese characters will be indexed and made searchable for those with Japanese set as their recognition language. Evernote Premium subscribers can have all of their old notes re-indexed. Evernote is backed by over $25 million in venture capital. Recently, Evernote CEO Phil Libin gave a presentation discussing some of the startup’s key revenue numbers and strategy – you can watch the video of his talk below. CrunchBase Information Evernote Information provided by CrunchBase
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Evernote Opens Office In Tokyo, Adds Japanese Character Recognition
Video: Evernote CEO Phil Libin Shares Revenue Stats (And How To Make Freemium Work)
Last week at the Founder Showcase , a quarterly event put on by Adeo Ressi’s TheFunded , Evernote CEO Phil Libin gave a presentation discussing some of the startup’s key revenue numbers and strategy. During his talk, Libin outlined some of the ingredients in making the freemium model work, and how long-term users actually become more valuable over time. Evernote, for those who haven’t used it, is a great service for quickly storing and organizing ideas, photos, documents and other information that you encounter both online and in the real world. This is actually one of the secrets to the service’s success — as people add more of their content to the site over time, it becomes increasingly valuable to them. Libin has previously shared similar information during his mentorship at Ressi’s incubator The Founder Institute Here are some of the main points Libin covered during his talk: Sometimes people say “The best product doesn’t always win”, and are implying that you should focus on other areas, like marketing. In the Internet age, a good product can get the rest of that stuff (marketing, etc.) for free. So focus on that. And then charge for it. A year ago Evernote was making most of its money from licensing its technology, but it focused on its premium plans ($5/month or $45/year) because that was more scalable. Now, premium subscriptions bring in around $300-400k a month, and licensing represents around $45k. Evernote has 3.1 million cumulative users, and adds around 10k a day. Around 68k paying customers. Users have grown more valuable over time. New users convert to premium at a rate of .5%. But of the users that signed up two years ago and are still active, 20% have become paid customers. This trend is important — most users quit quickly. But the ones that stay become much more likely to pay over time. Evernote’s cost per user is around 9 cents per active user per month. It makes around 25 cents per user per month. The site reached break even a year and a half ago. Entrepreneurs should aim to be making money on each new active user as soon as possible. Otherwise scaling just means you’re losing money faster, rather than earning it We should note that Libin has previously discussed similar information, though the video provides more detail. CrunchBase Information Phil Libin Evernote Information provided by CrunchBase
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Video: Evernote CEO Phil Libin Shares Revenue Stats (And How To Make Freemium Work)
