Archive | Mar, 2008

In-Flight Cellphone Has Arrived !

Mar 21st, 2008No Comments

Love It or Hate It, Emirates Airlines is outfitting its planes with technology that will allow passengers to use their mobile phones in flight. The system went into effect for the first time this week on an Airbus A340 flight between Dubai and Casablanca. Emirates is partnering on the project with AeroMobile, which has developed technology that allows cellular phones to work at a low-enough level that they don’t risk interfering with a plane’s other systems. Emirates is shelling out $27 million to roll the system out fleetwide.Perhaps hoping to allay passenger fears about being stuck next to a cellphone-wielding Chatty Charlie on a 13-hour flight to Tokyo, Emirates says passengers will only be allowed to make five or six calls per flight. And they point out that flight crews will have the power to turn the system on and off as needed, making it less likely that the woman sitting in 26D is able to initiate a conference call at 3 in the morning. Plus, the airline will ask all passengers to switch their phones to silent or vibrate when they board. Which is great, because, you know, that works really well at the movies.

The airlines have been threatening to do this for years. American Airlines has tested technology developed by Qualcomm, and Air France and bmi have also experimented with the in-flight calls.

Depending on your point of view, this is either a great step forward, or just another reason to dread boarding an airplane.

Improving Marketing ROI Measurements

Mar 12th, 2008No Comments

Measuring and improving marketing return on investment (MROI) is a process, not a one-shot deal. There are no magic formulas; no one-size-fits all solutions. Instead, think about your MROI along a seven-step continuum.

1. Marketing Activity (How much marketing did we do?)
The best place to start is with an account of what you’re doing (output) to remind yourself how hard you’re working (or not working). (more…)

Mobile phones and banks, banking transactions future trends

Mar 1st, 2008No Comments

www.globalchange.com Banks will become phone companies and telecom companies will become banks. Mobile payment systems, micropayments, mobile phone credit card transactions and loans. Economic impact of remittances from foreign workers using SMS credit to avoid foreign exchange transaction costs. How biometrics fingerprint technology will allow large mobile phone payments. Commissions and interest charges on loans. Impact of revenues from American Express, Visa, Delta, Access, Mastercard moving to mobile phone transactions. Conference keynote speaker and Futurist Dr Patrick Dixon.

http://www.youtube.com/v/JRa86nqUCgM?f=videos&app=youtube_gdata

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Mobile phones and banks, banking transactions future trends